In May 2020, to show solidarity and support during the global pandemic crisis, the running hashtag #unitedwestand was created to support the message of celebrating a united global community.
Notable collaborators included Royal Ballerina, Lauren Cuthberston and writer & stylist, Anna Vitiello.
The on-going campaign was created to salute the key-workers and to support your communities.
It was extremely important to feature strong, powerful women in our campaign to support the on-going crisis. Community supporting communities, empowered women, empower women!